Kemp and Lou "King" Kirby were signed by Metro Media.The station briefly battled with WNCR of Nationwide Communications, itself filling the void created by the brief absence of WMMS on the rock scene.Under Malrite ownership, WMMS would become an album-oriented rock (AOR) powerhouse, much in the same vein as its former Metro Media progressive rock siblings.
The concert series continued on well into the 1990s and early 2000s, albeit much less frequently.
The WMMS Coffee Break Concert was a weekly music-interview show broadcast live from the station's studio, and later with an audience at the Agora Ballroom.
Warren Zevon, John Mellencamp, Lou Reed, Tim Buckley, Peter Frampton, and a host of others performed on the program over the years, recordings of which are still widely available as bootlegs.
Seeing a small but significant groundswell of support for the medium in the market, WHK-FM adopted a new progressive rock format on August 15, 1968.
WHK-FM became one of a handful of commercial stations in the country to try that format, many of which were owned by Metro Media.
WMMS (100.7 FM) – branded 100.7 WMMS: The Buzzard – is a commercial radio station licensed to Cleveland, Ohio, serving Greater Cleveland and much of surrounding Northeast Ohio.